I Rise We Rise

We repositioned the Chivas Regal brand closer to Gen Z through a series of films entitled I Rise We Rise, showcasing the 3 stories of up-and-coming Gen Z figures – stories that could be happening in any location within LATAM.

Together Craft London and Craft Santiago tackled tight time scales to set up a multi-location to shoot in Santiago, Chile. During a 5-day shoot we shot 3 x 30” hero’s films and executed more than 150 deliverables for social. This included managing more than 100+ extras in 3 different locations featuring a Brazilian/Latin street, a glamorous party, an Atelier Studio, a dance and music studio. Partnering with a local production house in Santiago, Craft oversaw the end-to-end production process, capturing video and still photographs.