News & Thought Leadership

We call ourselves creative makers.

Inspiration, expert know-how and a glimpse at some of the latest work from our global Craft network.

L'Oréal and Craft Team Up for Le Défilé 2024

Craft has once again been a key partner in producing L’Oréal’s biggest event for the second consecutive year

Welcoming Lalita Koehler - Craft Global President

CraftPortaits: Breaking The Bias series

Our global team of creative makers is are coming together to kick off our new series named CraftPortraits...

Why a consultancy-first approach is key to technology adoption

To meet modern content demands, all conversations between clients and production agencies are currently wrapped around technology, automation...

How to enhance your in-house creative team with an external creative production agency

Over the course of my career, I’ve seen several trends where clients move services from one agency to another, split responsibilities between agencies...

Why a startup mentality is essential to modern content production

We’re at a point in digital transformation where we are no longer worried about filling channels with content, and instead obsessing to find...

The Truth About Offshoring

Production working models are historically built around a location – offshore, content studio, in-house, remote...

PRODUCTION: The Connector of Creative, Marketing + Procurement

Although production is typically seen as the last step to bringing creative to life, as producers we find ourselves at the center of the process...

How Production became sustainable by accident, and why we can never look back

Women in creative production: What we gain when women takes a seat at the table

Chilean author Isabel Allende’s recent proclamation, “I was a feminist in kindergarten,” is a reminder of how our formative years can define us...

Intelligent Content: Defining the New Content Studio Model

While the briefs have changed, the process through which many brands bring assets to life is still catching up...

Change Management for Digital Transformation

Enabling Agile Content Production: 3 Solutions for efficient, effective and quality content at scale

“Change can be scary, and sometimes avoiding change seems easier than abandoning long-established work practices, even when they pose pain points.”...

Globally Effective Content at the Speed of Culture

Today, digital content is driving storytelling and bridging the gap between cultures while creating connections across global communities, making the world a bit smaller...

Production Technology is the Starting Point for Driving Brand Transformation

So much of marketing today revolves around content, and at Craft we’re redefining the boundaries of its production...

The Digital Future Is Here: Production Strategy Enables Digital Content & Reaching Physicians Remotely

Reaching physicians has never been easy, but with COVID related quarantines and many offices just beginning to reopen or still are closed, it seems more challenging than ever...

5 Women Embracing Collective Individualism in the Workplace