L’Oréal and Craft Team Up for Le Défilé 2024

Craft has once again been a key partner in producing L’Oréal’s biggest event for the second consecutive year. 

Held in September in the heart of Paris, Le Défilé 2024 at the iconic Opéra National, Craft’s in-house team managed every aspect of the event, from pre-production through to video production, direction, and post-production. This seamless integration across all stages ensured flawless execution, despite the tight timeline and complex demands. 

One of the standouts features of this year’s event was Craft’s ability to capture raw, unscripted moments that lent a genuine, real-life energy to the production. While the event naturally featured L’Oréal’s A-list celebrity endorsements, the team took the content to the next level, creating engaging videos tailored for social media, including “Get Ready with Me” tutorials and exclusive behind-the-scenes footage. 

There’s something extraordinary about producing such high volumes of content in such short time frames that sharpens your creative attention. To see it go live and perform so well makes the experience truly special for everyone involved” said Jarred McKnight, our Director and ECD 

This ongoing partnership between Craft, McCann and L’Oréal is a testament to what can be achieved when creativity meets precision. It continues to push the boundaries of both event production and digital content creation, setting new industry standards and paving the way for future innovation in space. Here’s one of the many films the team created from last year’s event.