About Us

We call ourselves creative makers.

Craft is made up of a diverse team of problem solvers, delivering custom client executions. Find out what inspires and drives our creative makers every day.

Do you share our passion for creativity?
Find out how to join our team.

Our Leadership Team

  • Headshot of Lalita Koehler

    Global President

    Lalita Koehler

    New York, NY

  • Headshot of Nick Kirkham

    Film & Photographer Director

    Nick Kirkham

    Manchester, England

  • Headshot of Vish Dheiman

    Director Creative Innovation and Production

    Vish Dheiman

    New York, NY

  • Headshot of Melissa Chan

    Regional Director, APAC

    Melissa Chan

    Singapore

  • Headshot of Alireza Mohammadian

    Client Services and Operations Director

    Alireza Mohammadian

    Madrid, Spain

  • Headshot of Elizaveta Lucarz

    Global CFO & COO

    Elizaveta Lucarz

    New York, NY

  • Headshot of Aaron Kovan

    Chief Production Officer, North America

    Aaron Kovan

    New York, NY

  • Headshot of Jim Rothnie

    Growth Officer, EMEA

    Jim Rothnie

    Manchester, England

  • Headshot of Adrian Paloma

    Chief Production Officer, Spain

    Adrian Paloma

    Madrid, Spain

Our Values

We bring creativity to life, creating content that connects with people responsibly, using intelligence to guide us and bravery to empower us.

A man is holding a Steadicam camera in an open area during sunset. A chic Indian woman sits on a wicker chair with an extended back, dressed in a cream waistcoat and white skirt with pink patterns. Her silver open-toe shoes are visible as she looks directly at the camera, with palm trees in the background. A female basketball player wearing a red and yellow uniform is being interviewed at the sideline of a court.
A man is holding a Steadicam camera in an open area during sunset. A chic Indian woman sits on a wicker chair with an extended back, dressed in a cream waistcoat and white skirt with pink patterns. Her silver open-toe shoes are visible as she looks directly at the camera, with palm trees in the background. A female basketball player wearing a red and yellow uniform is being interviewed at the sideline of a court.

BRAVERY

We are fearless when it comes to creativity

We make thumb-stopping content that drives action in any format, for any market around the globe. We actively pursue and embrace new technologies and platforms that continue to transform the production landscape. We are brave about what we produce and how we produce it.

This enables us to bridge the gap between brilliant ideas and people-first content that delivers results for our clients, enabling them to nurture deeper connections with their audiences. And we celebrate the partnerships that bring added value to the creativity our teams produce every day.

A cameraman is in a studio, filming a rack of brown bras. A large spotlight is positioned to the right.  A set is being filmed behind the scenes, with a large camera crane looming over it and the team working. A team of casually dressed individuals are seen from behind a film set.
A cameraman is in a studio, filming a rack of brown bras. A large spotlight is positioned to the right. A set is being filmed behind the scenes, with a large camera crane looming over it and the team working. A team of casually dressed individuals are seen from behind a film set.

INTELLIGENCE

Efficient, effective and data-led

We produce content at the speed of culture, powered by creativity and informed by data. This allows us to embrace emerging production technologies.

We pride ourselves on delivering authentic personalized content that drives action by scaling and optimizing resources and sparks meaningful conversations. Conversations that can drive positive change and business growth. And when we combine our global network with technology, we know no borders.

A cameraman is shooting the top of a wooden table. It has a pile of plates and a wooden board with a burger and chips. The setting is bright, but the cameraman is slightly out of focus. A middle aged man and woman laughing and smiling with their arms around each other in front of an overgrown field. They evoke a joyful feeling. A production team is in a field with light but cloudy skies overhead.
A cameraman is shooting the top of a wooden table. It has a pile of plates and a wooden board with a burger and chips. The setting is bright, but the cameraman is slightly out of focus. A middle aged man and woman laughing and smiling with their arms around each other in front of an overgrown field. They evoke a joyful feeling. A production team is in a field with light but cloudy skies overhead.

RESPONSIBILITY

Driving practices, polices and partnerships

We are partners in action to our employees and our clients by driving practices, policies, and partnerships that encourage equitable and inclusive conditions. This includes ensuring representation at all levels, access to inclusive talent directories and cultural consultation. To reinforce our commitment to sustainability in production, we maintain a vigilant approach to monitoring our environmental performance against measurable targets, reporting on our progress, and engaging with our stakeholders throughout the creative process.

We lead by example with a ‘can do’ solution-based approach and boldly celebrate the partnerships that bring added value to the work our teams produce every day.

1400+
Creative Makers
3000+
Linguists
120
Countries
200+
Languages
25
Global Hubs
25+
Industries
1400+
Creative Makers
3000+
Linguists
120+
Countries
200+
Languages
25
Global Hubs
25+
Industries
  • The Design and Art Direction Awards
  • The CLIO Awards
  • The Andy Awards
  • el Sol Awards
  • The Cannes Lions International Festival of Creativity Awards
  • The One Show Awards
  • The Webby Awards
  • The Gerety Awards
  • The Drum Awards
  • The Effie Awards
  • The Caples Awards
  • The WARC Awards
Join Our Team
We’re always on the lookout for exceptional people who share our creative passion.
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Find out how we can help you deliver end-to-end production for every channel to the highest standards.