The production of marketing communications: addressing different cultures,
languages, audience segments and media plans.
The production of the full range of print, digital and video
content utilizing our near and offshore facilities.
The seamless delivery of the final product to markets around the world.
As one of the industry’s largest global production networks, Craft’s teams collaborate to create smart, bespoke, networked client solutions for many world-class brands. Its network of more than 1000 full-time employees in 120 countries includes a significant presence in low-cost markets and a comprehensive transcreation offering to ensure local market relevance. Craft, which works around the world for major clients such as Microsoft, L’Oréal, Coca-Cola, MasterCard, Nespresso and Aldi, is a unit of McCann Worldgroup, which is part of The Interpublic Group of Companies (NYSE:IPG).
Our network of 17 integrated locations which include offshore hubs in Mumbai, Santiago, Budapest and Buenos Aires enables us to effectively employ a follow-the-sun delivery model. These 17 core locations are supplemented by satellite studios in 50 additional markets. Our integrated Global Network of experts is fully connected by our proprietary cPlus cloud-based platform that allows us to share talent and assets to deliver the highest quality product on time, on-brand on a cost-effective basis. Our Global Network of Craft Translation and Transcreation teams covers all major languages through our resource of more than 2,000 in-market linguists, extending and adapting campaigns to reach targeted markets.
Our unique studio network structure of near and offshore integrated locations enables us to effectively cover every major business center in every time zone.
We have a range of clients within different industry sectors.
Our expertise covers a multitude of disciplines across all media types, from creative development, imaging and broadcast production, delivering to all media channels globally.
With transcreation services in over 200 languages, Craft can extend campaigns globally using the right cultural touchstones in each market.
At Craft, we have assembled the industry’s top professionals across multiple industries, each with a rich and robust background in advertising, adaptation and production. Whether you are looking for a new business opportunity or a job opportunity, please feel free to contact Simon Sikorski at 646-865-2300.