Our mission is to deliver world-class production services on-brand and on-time, resulting in competitive edge for our clients.

SEE OUR SERVICES

As one of the industry’s largest global production networks, Craft’s teams collaborate to create smart, bespoke, networked client solutions for many world-class brands. Its network of more than 1,200 full-time employees in 120 countries includes a significant presence in low-cost markets and a comprehensive transcreation offering to ensure local market relevance. Craft, which works around the world for major clients such as Microsoft, L’Oréal, Coca-Cola, MasterCard, Nespresso and Aldi, is a unit of McCann Worldgroup, which is part of The Interpublic Group of Companies (NYSE:IPG).

120
COUNTRIES
1200
EMPLOYEES
+
200
LANGUAGES
+

ADAPTATION & VERSIONING

  • Production design
  • Copy-editing
  • CGI/Motion graphics
  • Project management
  • Voice-over talent & production
  • Quality assurance
  • Delivery

TRANSCREATION & TRANSLATION

  • Transcreation & copywriting
  • Technical and functional translation
  • Cross-cultural name & concept testing
  • Multilingual DTP, layout & production
  • Multilingual process & technology consulting
  • Subtitling & VO in all languages

DIGITAL PRODUCTION

  • Digital project management
  • Online banners including rich media
  • Programmatic
  • EDM
  • Microsites & landing pages
  • Social
  • Mobile
  • QA, usability testing and support

BROADCAST & POST-PRODUCTION

  • Off- & online editing in any format
  • Graphics & motion graphics
  • 3D design
  • Visual effects
  • Audio solutions
  • Digital color grading
  • Encoding into all digital formats

cPlus TECHNOLOGY PLATFORM

  • Brief and workflow management
  • Collaboration & document sharing
  • Campaign automation
  • Online review, mark-up & approvals
  • Digital asset management
  • Reporting & Anayltics
  • Distribution management

ADDRESSABLE ACTIVATION

  • Production & activation
  • Ongoing delivery & maintenance
  • Dynamic refresh
  • Display
  • Video
  • Social

CONTENT CREATION

  • Food & drink
  • Fashion
  • Luxury
  • Automotive
  • Documentary & testimonial
  • Event coverage
  • Behind-the-scenes

QUALITY MANAGEMENT

  • Verification
  • Validation
  • Risk-based decisioning
  • ISO-certified

PRINT PRODUCTION

  • Project & print management
  • Tactical design
  • Artwork/mechanical generation
  • Pre-press
  • Retouching & image manipulation

We are the solution to bringing your brand to life globally. Our integrated global network of experts is fully connected by cPlus, our proprietary technology suite. This cloud-based platform enables the creation of assets on-brand, on-time and on-budget.

Whether you are looking for a new business opportunity or a job opportunity, please feel free to contact Cara Weigand through the appropriate forms below.

 
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